This company was in dire need of a rebrand, and with my experience of working there for a few years I had good insight into what was needed. This company had several logos in use to encompass their focuses in surf, skate, and snow. That being said, this needed to be exemplified in the final logo and system. The final logo and system do just that through use of simple iconography and colors that evoke the feel of surf, skate, and snow all together.