This project was done in collaboration with Daniel Ralph at Hifive Sticker & Design Co, during my internship there. Many of the early renditions of the logo were done by him, and I took over the last half of the project. We began with some rough ideas, Shelly was not sure if she wanted more of a monogram style or a pictorial style. The earliest logo ideas were more focused on a pictorial style, because Shelly had wanted to have the moon and also some mountains within her logo. We did decide that these didn’t quite represent her and her music well enough though. In the end we did go with a monogram style, that was simple and clean and represented Shelly well. Later on we began putting the logo on merchandise where we put to use a picture of the moon that she had wanted to incorporate originally. The merchanise expanded to stickers, shirts, an EP, and the campaign that she wanted to start.